State Auto Insurance 

eStrategyOne helped the national office of State Auto Insurance Companies launch an email marketing campaign to reach their network of 4000 independent agents. Using RagTime Email, State Auto is now able to compose compelling graphical email messages in-house, send the messages, and track campaign results to improve performance overtime. eStrategyOne provided an easy-to-use web-hosted email solution and trained State Auto to manage their own email marketing program. Founded in 1921, State Auto Insurance is one of the nation’s premium insurance companies. State Auto maintains 11 regional and branch offices, and writes business in 33 states across the nation. Link

  Brighter Minds Media 

eStrategyOne developed a comprehensive e-business strategy to re-position the company as a digital publisher. Initiatives for 2007 included website redevelopment, destination content development for parents and teachers, search engine optimization, search engine marketing, email acquisition, house-list and outside list email campaign development and testing, affiliate marketing, product-specific blog publishing, development of a casual online gaming strategy, enhanced website analytics and the sourcing of cost-effective technology partners. eStrategyOne rapidly deployed near-term solutions for e-commerce, digital products, and online marketing while positioning the company to achieve future growth with new procedures and technologies sustainable with in-house resources. Link

Yahoo! Search Marketing

eStrategyOne managed the Yahoo! and Yahoo! Search Marketing accounts for Nielsen Buzz Metrics (formerly Intelliseek.) eStrategyOne analyzed consumer-generated media (blogs, message boards, forums) to help Yahoo! monitor their brand equity across a diverse product line in the competitive search industry. Monthly research reports and personal briefings kept Yahoo! managers and Yahoo! Public Relations partners informed of  webmaster and consumer sentiment during product beta testing and product launches. eStrategyOne also authored a private Intranet blog to update the Yahoo! staff regarding fast-breaking developments in the search industry. Link

Know More Media, Inc.

eStrategyOne launched and authored Marketing Blurb, a vertical market business blog for the Know More Media blog network. The whimsical Marketing Blurb chronicled the the diverse landscape of advertising, branding, buzz, celebrity endorsements, e-commerce, positioning, promotion, product placements, retailing, and other contemporary marketing topics. The spirited commentary quickly achieved a top 1% ranking in the Technorati index of over 30 million blogs, and garnered a worldwide readership. Popular posts from Marketing Blurb were syndicated by San Francisco Gate and other nationally-recognized online publications. Link

Keller Graduate School of Management

eStrategyOne redeveloped the online graduate curriculum for e-Commerce to include real-world, contempory best-practices in site design, marketing, fulfillment technology, and customer relationship management. The eStrategyOne curriculum, featuring interactive tutorials and application based case studies, resulted in increased student enrollment and performance. Keller recently recontracted with eStrategyOne to serve as Course Architect for the redevelopment of their online graduate curriculum for Marketing Distribution. Link