eStrategyOne implements a number of online best-practice solutions for companies like yours. We encourage our clients to consider the following:

Website Redesign

If your website was developed more than a year ago, you are missing the advantages of contemporary best-practices for graphic design, content management, search engine optimization, customer management, website statistics and more. If you need an IT department, or an outside designer to change the content on your website, you are hostage to outdated standard. When eStrategyOne redesigns a website, we include an easy-to-use Content Management System (CMS). A Content Management System is a simple authoring platform to make your website content available for routine editing with a word processor. This allows any authorized staff member, regardless of technical skill, to keep your website current. Your website should be a marketing tool—not a technical hurdle. Take back control of your website and ask us for a CMS demo.

Email Marketing

Successful online marketers send permission-based email on a regular basis. Email is a powerful marketing tool to communicate information, build customer relationships and boost sales. But some companies are confused regarding CANSPAM regulations, or specific direct marketing techniques to achieve higher response rates. eStrategyOne can help you with RagTime Email, our web-hosted email marketing program. With RagTime Email , you can build and maintain a CANSPAM-compliant email list, and create compelling graphical email campaigns to engage your customers. And RagTime Email tracks and reports your results with an easy-to-understand analysis of open rates, click-through rates, pass along, and other performance metrics for multiple campaigns over time. RagTime is an affordable self-service program that puts you in control of your own email campaigns. Give us a call , and we'll tell you more.

Search Engine Optimization

If prospects search for your products or services in Google, will they find your website? To improve your website ranking in popular search engines, you need Search Engine Optimization (SEO.) Search Engine Optimization is a set of site specifications and principles that make your website friendly for indexing by search engines. These specifications and principles are not rocket science, but they do require implementation, and ongoing maintenance. When eStrategyOne optimizes your website, we will explain the process in plain English. And since SEO requires ongoing maintenance, we will train you and provide you with a set of tools to keep your optimization current.

Website Analytics

Your website is up and running. But are you reaching your target prospects and serving your customers? To find out how well your websites performs, you need website statistics, often called website analytics. These statistics are vital for understanding the origin and behavior of your website visitors. Where did your visitors come from? Did they reach your site from a search engine, and if so, what search term did they use? Are your visitors reading your website content, registering for services, or purchasing products as expected? Unfortunately many website analytics programs are too complicated and technical for managers to understand. As such, eStrategyOne recommends you adopt our easy-to-understand statistics program which includes simple graphics and icons to help you visualize the origin and activity of your website visitors. Ask us for a website statistics demo.

Blog Publishing

While you were sleeping, business blogs emerged as a new medium for companies seeking a friendlier connection with prospects and customers. A well-executed business blog can build brand equity and authority, improve search engine rankings, enlist your best customers in “word-of-mouth” marketing and improve sales. But like all new media, blogging requires a unique set of best-practices for strategy, authoring, publishing, and monitoring blog results. eStrategyOne was a business blog pioneer and we’re eager to share our experience with blog publishing personalized to your industry and business outlook. We can even author your blog under contract if desired.